The Fishing Daily Podcast – Series 5, Episode 03
The Fishing Daily Podcast features Oliver McBride in conversation with Master Fishmonger Hayden Cutting from Bells Fishmongers in Carlisle, revealing his personal journey and insights into reaching the pinnacle of his profession.
Hayden Cutting recently achieved the prestigious title of Master Fishmonger, awarded under the Master Fishmonger Standard—a respected accolade recognising the highest levels of professionalism and skill in fishmongering. Managed by the Seafood Grimsby and Humber Alliance (SGHA), the Master Fishmonger Standard has become a benchmark within the seafood industry, adapting to meet modern demands for excellence and sustainability.
This year, 11 fishmongers were honoured for their expertise in seafood preparation, sourcing, and salesmanship, with four new Master Fishmongers named, including Hayden Cutting. Fellow recipients included CJ Jackson, Sue Mackenzie, and Graham Osborne, while Lee Cooper received the Companion Fishmonger Award for lifetime achievement.
Speaking exclusively on the podcast, Hayden discussed what inspired him to pursue fishmongering and outlined the demanding process involved in obtaining the title. Highlighting the importance of craftsmanship, deep knowledge of seafood species, and adherence to sustainability principles, Hayden described the extensive assessments required to achieve Master Fishmonger certification.
Bells Fishmongers, based in Carlisle, is a multi-award-winning establishment and leading supplier of fresh British fish. The shop receives daily deliveries from Scotland, supplemented by local boats, earning accolades such as Best Large Retailer North West 2023, and Fishmonger of the Year 2024 from both FSD and NFF.
Hayden’s success underlines the value placed by SGHA on elevating standards within fishmongering. This strategic shift ensures professionals like Hayden continue to set industry benchmarks, fostering consumer confidence in sustainably sourced and expertly prepared seafood.
The Fishing Daily Podcast episode offers valuable insights into the dedication required to become a Master Fishmonger, and Hayden’s story serves as inspiration for those aspiring to excellence within the seafood industry.
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